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Reinventing the buzzword
One of my favorite words is reinventing itself. Tomorrow I am invited to a panel at the University of South Florida to discuss “The Power of Vision” and specifically to reinvent itself.
11 years ago I came to this country, not with the idea of ??staying, but being a year and my children learn a language and of fate, I was and I had to reinvent.
I decided to start a business, something he had never done in my life, but I liked it, was akin to what he could do and had found that there was a need.
Together with my wife, decided to start a magazine. We analyze the Hispanic market in the area where we lived, we saw the competition and we knew we had a chance.
Without capital, with normal consciousness and my training in the library listening to audio books, reading magazines, I learned the business and management of a company.
We started our business and the magazine was quickly becoming the number one publication in the area, shortly after we had our first employee, then the second and so we had to make the business of my room and our house.
Within two years this small venture began its second product, a newspaper. The turnover had barely begun to cover the costs, finished the first year with just over $ 32,000 in less than three years had reached one million.
During these 10 years we have won business awards for the year in different cities, have been named Entrepreneur of the Year and one of the visionaries of the U.S. 5. And our publications has been recognized many times for its editorial quality.
What did I do differently than those who had started a journal here and they started later? I think the big difference is that I analyzed the market, talked to people to create a product that was for them and not me. I identified with my readers, think big and put my business purpose as a simple sentence, if my client is doing well, to me is better.
The key to success was to learn, study on entrepreneurship, focus, take action and persevere.
I know many people who read me should be in the same situation 11 years ago I was 40, I was scared to start a business and fail. Needed to bring up my family and this country had no one for help. So I did what I had to do, get started, because failure was not an option, so I deleted my dictionary and had only one goal, to succeed and make the best publication in the area and the country.
If you have the illusion of having your own business, do not hesitate, get ready, follow the steps and do it. If I can do, you can also. I am not a special being, I am not smarter than you, I’m better than you. I just did something that you have not actually started.
Someone taught me that life is like a large buffet full of delicious food that everyone wants to achieve. For lunch you only need two things, one, get in line and the second, not out of line.
How will you know if your business can be successful if it begins? And if you do and it closes soon not going to discover.
Perseverance and action go hand in hand. And vision and reinvention are the final one word, one that translates to success.
Tomorrow I will go to the panel to tell the audience here as well as plasma, the same message, start your business, there’s no better time than now to do so and find someone who has walked the road to guide you.
Why I want to start a business?
I remember I was about 26 when I had the idea of ??starting a business, I made and threw an innovative idea of ??video store we drove with my girlfriend, who is now my wife. Everything was going well in the business, I was working during the day while my girlfriend attended the day and after work I helped him. We married and our first child when he decided to close the deal for my wife to be devoted fully to the baby.
It took 10 years for the entrepreneurial fever get it again, this time I quit my job and devoted myself entirely to my own company. This time it was a radical change in my life that was to begin again, this time in another country.
I know you may be thinking of you reading this article because I went through the same thing you are going through. I was afraid, almost paralyzed me the idea of ??retiring from my job and leave a stability that allowed to bring money home. Every year I ever had in my years starting purposes, the same, “this year I will start my own business,” but every year coming up and my courage waned waned as increasing a couple of months after me issued. Comfortable life, fear of failure and my two children, in that moment, I stopped to take the big step.
Maybe now that so many people out of work, other people are making determinations about them, are pushing to change lives and start their own businesses. I took me much thought, I think I lost many years that there could have been invested in making my dreams, I have no regrets because I never denied my work, but I think I missed many opportunities waiting to be paralyzed fill value to retire.
There are many people who want a guide to starting your business, so I began to write and I started this blog to try to steer them because as I went through the same thing. I also was afraid, I had illusions that were stored on paper and I also had frustrations for not having the courage to take that step before.
The vast majority of people I know do not start a business because they find a person to help them do it, someone who will motivate and teach the road. Many of them have to wait until an unforeseen circumstance like a layoff, closure of the company, an unexpected economic, leading to the decision to start his own business, but it is more by instinct of survival based on an action carefully studied. However, many businesses become successful because the need does not Claudine that entrepreneurs in their attempt.
If all the people who start the year thinking that starting a business they did that year, the economy of our countries would be different, more prosperous and dynamic.
Small businesses have been, are and will be the engine of our economy. Most large companies today, small businesses were usually started in times of crisis. Henry Ford started his business in the garage of his home, Thomas Edison had his laboratory in the train car, Michael Dell in his college dorm. People like Bill Gates, George Westinghouse, Alexander Bell, Jeff Bezos, among others, began with an idea only an illusion, and little money in your pocket. They have revolutionized the world and built successful companies that began as theirs can start in your living room, garage, or bedroom.
If you suffer from “virus” of the entrepreneur, ask yourself why I want to start a business, and not think too much, take courage. I promise that I will write and upload interesting articles to help you start and contribute information for your new business become a successful business.
How to start a successful online business
Of the hundreds of businesses that start each year, only 20 percent of them survive 5 years. On the Internet the percentage of businesses that fail is higher, only 2 percent make it to the first half.
The question is, what makes the Internet businesses fail than traditional businesses?
The big problem that exists is that people think that starting a business online is different from a traditional and essentially that’s not true.
Thus, the platform offers the technology is different, a business is a business and you have to learn to manage and program it for success.
At lower investment cost people does not plan to start an Internet business. It does not make a business plan, no worries about creating a brand are not implemented performance measurement systems and just open a blog or create a page with the hope of turning it into a profitable business.
Start an Internet business is just to do it with a traditional one, start with an idea, a dream. Must now determine whether that dream fits our interests, if a viable business which we can love.
Once the list of possibilities we analyze the market, look for whether our idea is consistent with a hungry market to which we can meet. Seek a niche in that market segment or refining the search and study well the needs of this prospectus. Define the profile of our client, we will in their shoes, talk like him and find out how to make your questions to determine which product or service are you looking to meet their needs and then, only then create a product or develop a service to meet those needs.
Detail the potential market, the square and the competition and determine the cost of the product or service.
So far both online and offline business are handled well.
Then we will create our vision and mission of our business, develop a unique selling proposition and we will make a “business plan”, a road map, a map will include our expectations to 5 years. We will cash flow and determine the capital we need for the business and sales projections to see the return on investment. All the same for the two businesses and this is the part that Internet entrepreneurs fail.
After having done all this work the brand, the corporate image, packaging of our business, which includes the logo, colors, slogans, messages and all that constitutes our identity. And there begins the difference, only apply this brand to our website or our physical business or both. The difference is just the platform, whether physical or virtual or in combination, that’s all.
Invest in a Business
There are two main reasons to invest in a business, want to diversify your capital or the desire to become independent professionally. Either way, both options have the same base: make money. Okay, the commitment here is to find the business that will give the best returns to your initial capital.
There are entrepreneurs who say: “I do not earn money but how to entertain me!” Clever phrase, but it should be noted that some people are entertained, have fun and also a profit. With all this, we invite you to reflect on how to start your business if you have it, or evaluate the company you want to open.
This does not mean you should discard those businesses that do not ensure high yields. Rather it is to compare and evaluate investment earnings of your business. One of your goals may be that, based on your investment amount, income must equal or exceed those in other financial instruments.
To get there you will see issues like savings, productivity, lowering operating costs and others. With this exercise of comparison, we also have a better idea of risk you’re assuming. Finally, all this will serve to better manage your business and enjoy more of your work.