Internet Business
The appearance and expansion of Internet
It is a fact that the appearance and expansion of Internet has changed consumer habits today, and if the customer changes it is expected that companies should rethink their marketing strategies if you want to gain a foothold in new markets. (I recommend reading the article Place a mark in modern times)
12 show interesting data that give an idea of ??preferences and behavior of modern customer.
1. 78% of consumers research a product online before buying.
This means you must give importance to the image and content of your site, because this is the first impression your customers. SEO that you do will be very important, because your best card will be Google.
2. Last year, the use of email dropped to 59% in the segment from 12 to 17 years.
Young people today prefer to communicate through text messages on the chat or social networks.
If this is your segment you have to think about the best ways to make us your messages. If not, think today’s youth are tomorrow’s consumers. Also note that email is becoming less used by those under 55.
3. 78% of business people use their mobile devices to check their email.
This means that anyone can check your mail on your Smartphone will … Your site and newsletter is optimized to look good on a mobile?
4. 40% of people in the United States through its Smartphone when they are making purchases.
And although this has not happened yet in Mexico, remember that it is one of the countries where cell phone penetration is growing faster. Ask yourself if the information offered may be decided by making the purchase in your store and not go out looking for others.
5. 200 million Americans have registered with the FTC (Federal Trade Commission) for not receiving calls.
This means 66% of the Anglo population not want to receive calls to offer them service.
6. 84% of people have quit favorite website because they resent the intrusive advertising on the site.
We have said many times, people do not like to sell them, they want to buy. In finding the difference between a strategy and another is success.
7. 91% of people have “unsubscribed” from one site without having been part of its database.
This happens because the requests that come to them to be part of your community are annoying to users.
8. 57% of businesses have gained new clients through your blog.
Until the arrival of good news! The lesson is: quality content to engage people, the repel invasive ads.
9. 41% of companies B2B and B2C 67% of new customers acquired through Facebook.
This is the first statistic that belies that Facebook is not useful for B2B companies.
10. The number of marketers who believes that Facebook is “critical” or “important” to their business has increased 83% in two years.
When a channel will generate not only followers, but real gains can not keep calling “experimental.”
11. The 62% reduces inbound marketing costs, compared to traditional marketing.
Let customers find you yourself is cheaper than this through strategies such as advertising or direct marketing. If your advertising is only a sunk cost, forget investment.
12. Companies that blog get 55% more traffic.
The more blogging, more links indexed on Google and the more opportunity to get consumers to find you.
The more links “findable” you are, you will be ranked higher in Google and you’ll get more traffic on your site. I’ll repeat: blogging is good!
5 tools you can use to start your internet business
We will see 5 tools you can use to start your internet business.
1. Domain
First you need to have an internet business is to buy a domain. This is the Internet address to which your customers will seek it.
You can also optimize your site, typing search words in your domain. For example, an experiment I did was see where a site is positioned in the search for “web design in Puebla.
I recommend three options:
1. You can buy the domain at …. I’ve bought all my domains with them and has always been good care and easy to use. Click for more information about domains with godaddy. Read the rest of this entry »
Three key Businesses on line
Consumer Management
Looking ahead, consumers aware about the management is very important for anyone who runs an Internet business. With good customer management, business can be much more understanding how the needs of each customer so that it can provide the best service as expected by each customer.
For internet businesses, the need for good customer database, at this early stage is very important. And then followed with a good customer database management.
Data Analysis
Each data obtained from the website you then need to be translated to be useful for business purposes. This is where the role of analysis is very important. Any data obtained from the use of various tools, need to be analyzed so that it can be used as a starting point in the next ACTION.
Conversion
The big problem that many business people descend on the internet is a conversion. The trend increase in demand for conversion will be increasingly large in the coming years. Here something to do with the trend analysis of the data above, how do you translate each data held for ACTION that is done can result in increased conversions.
Why Personalization is Very Important in Online Business
Personalization
As I mentioned a bit in previous posts, personalization will be one feature of the upcoming Internet trends. Web 3.0 term. With personalization, the needs of each person will be accommodated.
Now the trend seems intense use such as on the front page Yahoo! and such on search results on Google. Personalization in your browser ensued.
Personalization trend on the internet is growing because each person has needs (needs), desire (Want), and liking (like) different. As if you prefer to wear clothes not the clothes type A and type B. Personalization will be an important part of future development of the internet.




